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DishTV Announces the Launch of its New Campaign Life Masala Maar ke |
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Apr 11, 2016 04:37 PM
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Recently, DTH giant DishTV introduced a new brand campaign named as ‘Life Masala Maar ke’. With the primary objective of enhancing entertainment for its subscribers, this campaign works a little more in the direction of providing emotional value and entertainment masala for viewers.
The campaign is currently on air across major channels and is created by McCann Ericsson, a leading ad agency. Gradually, it will be available across many platforms including digital media, out-of-home, television, etc. Chief Executive Officer of DishTV, Mr. Arun Kumar Kapoor mentioned in one of his statements that DishTV is an integral part of every Indian household, and provides high quality entertainment on daily basis.“DishTV today touches the lives of over 100 million viewers across different age groups and geographies.” added Kapoor.
Kapoor further said that in India, whatever we do is completely extraordinary. He also asserted that the lives in India are full of comedy, action, drama and emotions, just like a Hindi movie. “This is what our new AD campaign is all about; it embodies fun loving, spicy entertaining and Masala Maar ke approach towards life with Shahrukh Khan being the sutradhar of the campaign. This is what keeps the brand alive and fresh in their minds as DishTV enhances the quality of life bringing fun, laughter and entertainment into the lives of people Masala Maar ke,” elaborated Kapoor.
According to Mr. Jitender Dabas, Executive Vice President – Planning, McCann World Group, entertainment holds great value in the Indian culture. Just like food and clothing, entertainment is of significant importance to the Indian audience. Most of them would prefer added spice in entertainment like in their food. Therefore daily entertainment would bring more of such spiciness in their lives. The idea of ‘Life Masala Maar ke’ is basically derived from the above inference.
Headquartered in India, Dish TV India Limited (Dish TV) offers Direct to Home (DTH) and teleport services mainly to the India based subscribers. Instruments such as set top boxes (STB), dish antenna and low noise boxes (LNB) that are required for receiving DTH signals are offered by DishTV. Other services include customer support, call center services, and repairs. The company also offers do-it-yourself (DIY) services and multi lingual services. Also besides providing high definition (HD) channels, the operator provides DishFlix, a home video system.
Before our DTH connectivity expires, we make sure the recharging is done in time. However due to delays in making payment and collection issues from the service provider, this becomes difficult. For Dish TV DTH recharging, subscribers no longer need to use the old methods of payment. Simply log on to JustRechargeIt.com, a 24x7 online recharge station, and get your online DTH connection recharge done in a span of a few minutes. On this portal, you have the facility to Schedule-A-Recharge that will ensure that you have topped up your DTH connection monthly without fail. On the scheduled day and time, you will receive the recharge automatically without the need to log into your JRI account. Recharge funds are automatically deducted from JRI card, a secure wallet in the cloud.
To recharge your Dish TV DTH connection, CLICK HERE.
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